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What's new in skin care?
May 3, 2013
By: Melissa Meisel
Anti-aging facial creams, natural-based cleansers, beauty balms and clarifying toners make a daily appearance in most personal care routines, but with so many choices in the market, skin care SKUs need to offer more than just one benefit. Consumers want to look younger while keeping breakouts at bay, resurfacing dull textures, protecting from the elements and then some. So, R&D teams are “keeping up with the Joneses” and churning out innovations that are nowhere short of super SKUs—skin care products that keep the customers coming back for more (and purchasing line extensions too). Mass market skin care sales rose slightly, 1.04%, to $3.5 billion, according to IRI, a Chicago-based market research firm, for the latest 52-week period that ended Feb. 24, 2013, for total US multi-outlets (supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains. Some mass market skin care categories rose faster than others. For example depilatory sales improved 3.4% to $186 million, but facial anti-aging rose a scant 0.18% to $1.2 billion. Elsewhere, facial cleansers increased 2.9% to $962.6 million and facial moisturizers climbed 3.8% to $404.3 million. However, acne treatments fell 1.1% to $631.4 million, body anti-aging slipped 10% to $23.9 million and fade/bleach sales fell 5% to $78.6 million. In sharp contrast, prestige skin care sales rose 10% to $3.4 billion for 2012, noted The NPD Group, Port Washington, NY. In US department stores, skin care, representing 35% of prestige beauty sales, grew 4% to $281 million for February 2013 alone. According to Karen Grant, vice president and global beauty industry analyst at NPD, “The smaller categories are making a big impact lately. For example, besides being age specific, products such as lip balms, masks and BB creams, of course, are bubbling with activity.” Grant added that all across the board, prestige skin care is seeing gains from advancements in technology and ingredients too. “The consumer may shop less frequently, but she isn’t trading down on price—higher levels of service and/or premium ingredients are key players,” she told Happi.
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